GROUNDED IN NATURE, SUPPORTED THROUGH SCIENCE, DRIVEN BY INNOVATION AND INSPIRED BY THE LOVE OF DOGS.

We use the power of botanical science to create clean, gentle, luxurious products that are naturally effective.

Our plant-based formulations use the finest quality ingredients enriched with vitamins, antioxidants and antibacterial properties combined with powerful New Zealand bioactive botanicals and 'liquid gold' Manuka Honey.

 

Our blends are purifying and moisturising and designed to suit any coat and skin type, including sensitive skin.

Delicately fragranced with our beautiful 100% natural signature scents. Leaving the coat smelling fresh, clean with lustre and shine.

LOVE. LUXE. LUSTRE.

WE HOLD OURSELVES TO A HIGHER STANDARD IN BEAUTY, HEALTH AND WELLNESS DOG GROOMING PRODUCTS AND STAND BEHIND OUR CANINE COLLECTION BECAUSE WE BELIEVE THEY ARE THE BEST A DOG CAN GET.
 

Our unique formulations are specifically designed and purposely chosen for dogs. Helping to promote and improve healthy skin, coat and general health, their coats will actually benefit from our formulations.
 

  • We are committed to being transparent with every ingredient that goes into our products and state exactly what percentage of each product is of total natural origin. We have even gone further by providing a full ingredients glossary of each and every one of the ingredients we use across our product range.

  • We will only use the finest quality plant-based ingredients and recyclable packaging available to us with equal respect for the environment.

  • We will always consider the sensitivity of a dog's sense of smell. We ensure all our signature scents are 100 percent natural fragrance, delicate and perfectly balanced, light, elegant and dog appropriate.

  • We will never use nasties or potential irritants in our products.

  • We never test on animals, we are cruelty free and pet friendly.

  • Our products are proudly crafted and made in New Zealand with love.

  • We will continuously strive to design superior, innovative blends and formulations and progressive products that are naturally effective for all dogs.

FINEST QUALITY INGREDIENTS

Our locally made products use the finest quality plant-based ingredients, ethically sourced and manufactured. We are committed to obtaining our ingredients locally from our New Zealand home when we are able. Local ingredients, is also at the very heart of our product philosophy – New Zealand nature: bioactive native botanicals, flora, fauna, fruits and 'liquid gold' Manuka Honey

We promise to create the most gentle, naturally effective products we can, using only ingredients that are good for dogs and of benefit. We are meticulous in crafting our formulations. We believe products must be high performing, not just natural for natural sake, but be naturally effective. That is why we hand-select superb plant-based ingredients, proven for their effectiveness and ability to deliver outstanding results. We reject any harsh chemicals that could irritate or be unsafe. We don't rest until our products are perfect – safe enough and powerful enough for noticeable results.

PACKAGING

Not only is our packaging stylish and purposely designed to proudly show off in any home. The black premium PET bottle packaging is also chosen to intentionally protect the natural ingredients, which are sensitive and vulnerable to light.

 

Our packaging helps with preserving the formulation and keeps the contents in a UV protected, safe and stable environment. The packaging is designed to minimise waste and is 100 percent recyclable. All our PET bottles are BPA Free. Our balm is packaged in 100 percent recyclable aluminium tin.

NO NASTIES

It is what smith&burton products don't use that is every bit as important as what we do use, and that is what makes us special. So we have left out the nasties.

All our products are FREE OF Parabens, Cocamide DEA, SLS/SLES/SLES, Phthalates, Phosphates, PEGs, PPGs, EDTA, DPEG, Silicone, Petro-Chemicals, Artificial Colours, Mineral Oils, Synthetic Fragrances or Dyes.

We believe that taking these harsh ingredients away not only improves the dog's skin and coat for the better, it can also make a positive difference to their overall health too. Good for dogs and the planet.

hello@howlisticlife.com
15, Yishun Industrial Street 1 #07-24, Win5 Singapore 768091