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We offer affordable natural pet care that's safe, effective and ethical.

Pets want to play, run, cuddle and kiss, imagine a world where they can live their lives to the fullest! Run in the woods, without fearing fleas and ticks, leaping up stairs without hurting joints, roll in the grass without allergies and sleep at night without pain and aches.

Conventional pet products don’t focus on the needs of our pets. These low cost options are made with chemicals and heavy processing for profits. 

Pet's deserves better, and pet parents deserve products

designed for solutions before profits.

Made ethically from natural ingredients you know and understand

Natural . Planet-friendly . Safe+Effective

Our Mission

Saving the world, one itchy pet at a time.

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Bring moisture back to your dog's and cat's dry skin and coat with natural and organic shampoos and conditioner. Plant-based soap attracts and locks in moisture, removes environmental allergens, and alleviates dandruff on your itchy dogs and cats. Discover the power of natural products with sulfate-free, paraben-free grooming, scented with essential oils.